Matt Morgans Marketing Tips

101 Marketing Reports

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SPLIT TESTING – are you split testing ??

September 3rd, 2014 · Uncategorized

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Are you split testing ?

Split testing is an interesting way to tweak your pages for the maximum conversion yet many people don’t do it.

When Split testing I change one item per test, per time……. then move on. Here is what I mean

First I Split test 2 headlines, pick the winner…..i Use the winner- Done!

(NB The winner is the one which gets the better conversion or the most optins)

Next
- I Split test 2 Subheadings, Pick the winner…..I use the winner- Done!

Next
- I Split test 2 sales copy paragraphs/body, Pick the winner…..I use the winner- Done!

Next
- I Split test 2 pictures, Pick the winner…..I use the winner- Done!

So in each test I am just testing ONE THING per test/ per time.

This helps me fine tune a squeeze page to get the best conversion it can get.

The great advantage now is that there are tools which are out there which make it much easier compared to 10 years ago.

Split testing can have a huge impact on your results aswell, as you might have experienced.

Matt Morgan

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Make Your Most Popular Blog Posts Sticky!

March 20th, 2014 · Uncategorized

Do you have specific blog posts which generate more sales or more optin email subscribers than the most, and would like that one to be seen by more eyeballs of your fresh blog readers?

You can make that ‘particular’ blog post which you want to drive your daily traffic too into a ‘sticky post’ which means that it will appear at the top of your blog, for all blog posts.

It is the same kinda idea like a sticky post on a forum which appears at the top of the forums.

I do this method, with the important offers which I want to be viewed on my blog, to the daily fresh visitors which are coming to my blog.

It works well for me.

In your individual cases if you make a particular blog post into a ‘sticky’ post, then your visitors will view this post at the top of your blog.

As I said, it works well for me so try it yourself.

Matt Morgan

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Don’t listen to others but always try it for yourself

February 24th, 2014 · Uncategorized

Don’t listen to others but always try it for yourself

You should always try methods, strategies and approaches of marketing for yourself.

I will repeat that!
You should always try methods, strategies and approaches of marketing for yourself.

Always try things, things out for your yourself.

Some times many new marketers don’t bother to try particular marketing methods due to the fact they have heard that these methods ‘don’t ‘ work for other people. But just because it doesn’t work for other people doesn’t mean that it wont work for you. They might have been doing it wrongly, who knows.

Also keep in mind the reverse also, what works for certain people might not always work for you. So again it is important to try things for yourself

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12 Tips to Chosing a Coach/Mentor

January 28th, 2014 · Uncategorized

A mentor is a great option for newbie’s, but the problem is finding the correct one. As a mentor can boost your marketing efforts, using a mentor can certainly save you years of marketing, and also save you mistakes that you would have made.

Using one can even save you money on things you might have spent but not have needed, such as high priced courses, which only end up on your shelves.

Experience plays a large part of it too, as you have to try things for yourself and see if they work for you.

Remember picking the right mentor is vital.

    12 TIPS TO CHOOSING A MENTOR

1. Know what you want from a mentor, and the type of projects and help you need with. If you don’t know what you want, then it is hard to narrow down the type of mentor you want.

2. Make sure when deciding your mentor that they say they can teach you ‘what’ you need help with – with your goals. There is no point choosing a mentor that has not worked in the field you wish to have mentoring about.
(eg, don’t chose a mentor who specialises in PPC, if you need help with product creation)

3. Check out feedback about them. from students.
Look at reviews and case studies of past success students, so you can get a feel for their reputation.

4. Ask them questions on their program before deciding.
Don’t be shy to email them or even phone them to ask questions about their mentor program.

5. Find out their mentoring schedule plans.
Do they work in the daytimes? evenings? weekends or not? Find this out, to see if they fit your working schedules.

6. Do Research on them.
You should do as much research as you can about your chosen mentor to see what their background is, and what they have been involved in.

7. Ask how they accept payments?
Paypal? Credit cards? Checks? to see what is suitable for you.

8. Look for somebody who you have known about for a while.
Then at least you have known them for a while, rather than saying yes to somebody you have just stumbled on google.

9. You can have 2 or more mentors!. Don’t feel that you have to just have one mentor, you can have 2 or 3, which can help you in different areas of your marketing.

10. If you have any bad experiences with a mentor, or feel they are not pulling their weight with you as a student, then don’t be scarred to pull out of the deal.

11. You have to put in effort too!.
If the mentor has taken the effort to mentor you, then you have to put in the work and effort to get your results. No action = No profits! simple!

12. If they name is Matt Morgan, then I would use him, hehe.

Overall a mentor can help you, and choosing one should be done carefully.

Matt Morgan

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Happy New Year 2014 !

January 3rd, 2014 · Uncategorized

Happy New Year people. What are your new years resolutions?

Generate more traffic to your website?

create a new blog in a new niche?

create a new additional product ?

Whatever your resolution is, I hope you follow it through.

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Happy Christmas 2013 Everybody!

December 27th, 2013 · Uncategorized

Happy Christmas fellow marketers.

I hope you had a great christmas and got great presents and ate lots of nice food.

What presents did you all get?

I hope you had a break from your internet marketing work on Christmas day!

Matt Morgan

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PAID TRAFFIC Vs FREE/EFFORT Traffic

November 11th, 2013 · Uncategorized

PAID TRAFFIC Vs FREE/EFFORT Traffic

 

Paid traffic is traffic that you pay for, for example Adwords where you pay for adverts on googles’ front page which sends you traffic to your website.

This is quick traffic and you can receive targeted traffic in as soon as 10 minutes

Buying Solo ads is another form of buying traffic where you sent a marketer a solo ad which they endorse/send out to their email list

 

Free traffic on the other hand which you can create by creating articles, creating blog posts, creating videos etc which can all link to your product page. This kind of traffic can take time, weeks and even months to generate traffic to your website.

 

So you can pay for quick traffic, or create traffic which can take time to come to you. (there are some exceptions)

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How many pages should an ebook be?

October 29th, 2013 · Uncategorized

How many pages should an ebook be?

This question is debatable, but the most important aspect is the quality of the content which is in the ebook, rather than the quantity/amount of the pages the ebook contains.

A 30 page ebook with valuable content would be far more valuable than a 200 page ebook with weak poor content.

I tend to think anything between 30- 200 pages for an ebook is substantial.

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Create a structure and plan for your Product before starting tocreate it!

August 9th, 2013 · Uncategorized

Create a structure and plan for your Product before starting to
create it Prior to creating your product, you must have a plan first.

Never create your product out of thin air with just an idea in your head. Plan on how you will be structuring your product.

You can do this by getting a book or an e-book then imitate how the book was structured. An example of this is by visiting Amazon.com; then choose a similar book that has the same features that your product has.

Ask yourself how many chapters it has, how many topics the book contains, and how many volumes you can create out of your product. These are just
simple questions to help you out when structuring your product.

Make up all the chapters in your product and do it in a way that is properly ordered before you write the first word of the Introduction.

You might encounter restructuring and modifying the order of chapters in your product when you are in the middle of creating it. Come up with a good title that is catchy and will attract the attention of your buyers.

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what your fellow marketers want VS what they need ?

July 23rd, 2013 · Uncategorized

Hello fellow marketers. Have you ever sat down to ask yourself  what your fellow marketers want VS what they need ?

It is important to identify:
- what your buyers ‘needs’
- what your buyers ‘want’
- what your buyers ‘can afford’
- what your buyers ‘don’t need’

If you know what your email list, website visitors, blog subscribers all want, need and even ‘don’t need’ then you can be more precise on the types of offers you craft and offer them.

Many marketers enter a niche and don’t even know how to address their website visitors needs, let alone their email lists needs. They start with no focus, and carry on with no focus or goal.

TIPS
_____
1) Testing and tracking is an important part of marketing as you can identify what offers being sold are selling, and which ones are not. After tracking you can see which efforts are bringing you the biggest results and do more of it.

2) Segment your lists into subscriber lists, buyer lists, repeat buyer lists etc, so you know who has purchased what, and who has not.

3) To start marketing online you DO NEED to spend money on services, an autoresponder, a domain, hosting etc, so just accept this.

4) If at first you don’t succeed then try again. Don’t give up on the first hurdle as many do and due to this they don’t get past the first step.

5) For your email lists needs and wants then survey them using surveymonkey, or askdatabase, to find out what their problems and issues are with that niche.

6) After surveying your list, then you should create products based on their needs, and sell them to them (as you know they have them problems due to your survey answers, you can then create what they need)

7) Take extra time to create bonuses and new reports to offer with your package, which should help your customers which they can use.

8) Identify what your customers ‘don’t want’, so that you know Not to sell them these things. This again can be done using the survey services.

Matt Morgan

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